Sustainable ingredients from de Amazon and creations with priprioca and Aniba parviflora were the spotlight at the international event
Kaapi, committed to show the world its authentically Brazilian essential oils, took part at the World Perfumery Congress (WPC), main global event of ingredients and fragrances technology, carried out on 29th June to 1st July, in Miami Beach, Florida (USA). Traditionally, the event represents a global framework about olfactory and technological trends. This year, the great novelty was the incorporation of the topic about sustainability on speeches, and also the focus on sustainability in the production chain of new raw materials, reinforcing the relevance of the theme to the perfumery world market.
In addition to taking its natural ingredients, Kaapi provided to the visitors a special olfactory experience, filled with Brazilian facets, presenting a collection created by the perfumer Cesar Mussi, which granted personality and authenticity to the creations. The artist was inspired by two representative ingredients from the Brazilian biodiversity: priprioca and Aniba parviflora, whichalso improved the natural attributes of the fragrances.
“Aniba parviflora, with its floral aspect, completes and combines with any bouquet, specially when they have rosy facets. In addition, the species offers freshness and a slightly woody and spicy touch to the creations” – said Mussi. “Priprioca, on the other hand, besides structure and woody notes, grants sophistication, mainly to spicy warm fragrances.” – completes.
“The fragrances designed by Cesar Mussi were well evaluated by the public, especially the ones named Power and Daring, inspired on priprioca”, emphasizes Jamile Trevini, marketing coordinator at Kaapi. She also highlights that the company was visited by many perfumers, creators and other influential professionals in the perfumery world market, which demonstrated special interest for the Amazon ingredients, mainly amazongrass and priprioca.
Jamile reinforces that the company is proud of being part of a production chain that promotes positive impacts on the social, environmental and economical spheres. “Kaapi positions itself as a responsible company, socially and environmentally committed. We support sustainable actions allied to our passion for the Brazilian biodiversity. We’d like to spread the message through Brazil and to the world”, states, reminding that the subject was richly mentioned at the event, including on an exclusive board about the future of sustainable fragrances.
“To take Brazil’s name linked to the Amazon Rainforest awakened curiosity and a lot of interest on everybody there. In addition, Kaapi is immersed into sustainable compromises, which totally matches with worldwide socio-environmental trends”, concludes Jamile.